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The Holy War as a Fundraising Tool

The following is a screen-capture of an email sent out to St. Joseph's University alumni on Wednesday. They implore the recipients to "Beat Villanova," by donating money to their alma mater at a higher rate. Villanova currently lags behind peer schools like Boston College and Georgetown University in alumni giving, but according to this email, the giving rate on the Main Line is "substantially higher" than on City Line.

Can the Holy War motivate St. Joes alumni to donate?

Athletics are often used by universities to generate cash for their general funds. Sports draw alumni back to their alma mater and high profile games are a particularly strong way of accomplishing that. Maybe St. Joes has the right idea with this one.

Would a similar email from Villanova inspire you to donate?