If you haven't heard of this, today Villanova launched a new brand initiative - Ignite Change! Click through that link and check out the website - it's actually pretty well done. A couple of things irk me about this though:
- What the hell is going on with the Mac & Cheese guy with the long hair on the front page? Is that who we're seriously putting as one of the headlining pictures?
- I'm pretty sure the picture to the left of the woman on the tundra is photoshopped.
- This is the same school that has danced around a move up to FBS football for the better part of a year. Yes, I know they're 100% for it now - and I appreciate the investigation process to make sure it is in the best interest for the future of the institution - but 'Ignite Change' seems a bit bold for an administration that let a no-brainer go/no-go call marinate in the oven for a year, causing the Big East to think twice.
In any case, apparently there was a flash mob dance party with Father Peter and Jay Wright today on campus - we're hoping to have video of it later.