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Villanova's Ignite Change Campaign


If you haven't heard of this, today Villanova launched a new brand initiative - Ignite Change! Click through that link and check out the website - it's actually pretty well done. A couple of things irk me about this though:

  1. What the hell is going on with the Mac & Cheese guy with the long hair on the front page? Is that who we're seriously putting as one of the headlining pictures?
  2. I'm pretty sure the picture to the left of the woman on the tundra is photoshopped.
  3. This is the same school that has danced around a move up to FBS football for the better part of a year. Yes, I know they're 100% for it now - and I appreciate the investigation process to make sure it is in the best interest for the future of the institution - but 'Ignite Change' seems a bit bold for an administration that let a no-brainer go/no-go call marinate in the oven for a year, causing the Big East to think twice.

In any case, apparently there was a flash mob dance party with Father Peter and Jay Wright today on campus - we're hoping to have video of it later.