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Big East won't change name after all

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After much speculation that the Big East would change or tweak their name, new Commissionner Mike Aresco ended all such rumors of that today. Even though the league is expanding to include schools in 4 different time zones, Aresco stated, "There's tremendous brand equity built up in the Big East name." The conference is hoping to secure a new TV deal with ESPN in the near future, although Aresco did mention that other networks are interested in the Big East TV package.