That didn’t take long.
The NCAA enacted a new policy starting on July 1, allowing all college athletes to profit off name, image, and likeness, and Collin Gillespie is making money moves.
The fifth-year point guard is now a member of the newly-formed Barstool Athletes.
Emergency Press Conference - I just started a NCAA marketing firm and landed our first athlete. Introducing Adelaide Halverson. Welcome to the fam!— Dave Portnoy (@stoolpresidente) July 1, 2021
Throw Adelaide a follow…https://t.co/OL0gvSgmwG pic.twitter.com/qx26dA0dwM
Welcome Collin Gillespie#BarstoolAthlete https://t.co/E4nmoc1CbX pic.twitter.com/9FWrZgb836— Dave Portnoy (@stoolpresidente) July 1, 2021
According to the NCAA’s new policy, college athletes will still have to adhere by NIL rules in their specific states, but can now profit from sponsorships and endorsements. Students who play for programs in a state without an NIL law can still engage in this type of activity and not be in violation of the rules, but schools will have to approve whether or not activities are in accordance with state laws.
Per Barstool’s tweets, there appears to be close to a dozen officially signed athletes, and hundreds — if not, thousands — more tweeting out their interest to join.
Barstool Athletes Inc is the most barstool thing ever. No thought put into it. No clue what we were doing. And 2 hours later the most powerful student athlete organization in the country. Still no clue what’s happening. #fortheplayers #barstoolathlete— Dave Portnoy (@stoolpresidente) July 1, 2021